Marketing Your Home

The most important criteria for effective marketing of any product is to be where your prospective buyers are. In real estate, we know from extensive research conducted by the National Association of Realtors® (NAR) that buyers are on the internet. According to the NAR 2020 Profile of Home Buyers and Sellers, an all-time high of 97 percent of homebuyers searched online for homes, they searched for an average of 8 weeks, and they looked at about 9 homes. Most of these buyers found the home they eventually purchased online, or to a lessor amount the real estate agent they worked with. By contrast, less than 1 percent of homebuyers found the home they purchased through print newspaper, magazines, or home books.

At Bend Premier Real Estate (BPRE), we have been ahead of this trend for a decade by focusing heavily on marketing of our listings on the internet, both organically and with paid advertising. Our team has spent thousands of hours making sure our company ranks on the front page of Google for popular search terms including “Bend Real Estate.” Plus, we focus a lot of advertising dollars directly marketing our newly listed properties online, in particular with social media where consumers spend an increasing amount of their time.

When you list your property with BPRE, your Bend Premier Broker will create a marketing plan specific to your property. Typically, this plan includes most of the following:

• Extended MLS coverage areas to include not only our local MLS, but BPRE is also a member of RMLS, which includes most of Portland, the Columbia Gorge, the Willamette Valley, and Northern Oregon Coast.
• Create of a 3D Open House Tour by one of our two in-house Matterport technicians. We have done hundreds of these for our clients and give prospective buyers the opportunity to tour your home from anywhere in the world with internet access.
• Professional photography from one of our many partners our brokers utilize, or from our in-house photographer.
• Produce a color flyer to be displayed at our visible downtown location at the busy corner of Franklin and Bond.
• Sending out a “New Listing” email blast to over 1500 Realtors® in our local area.
• Syndicate your home’s property listing with ListHub, which distributes to hundreds of real estate websites.
• Inclusion of our luxury properties in the leading and most prestigious luxury real estate website in the world www.luxuryrealestate.com and at a visible kiosk at the Redmond Airport.
• Posting of new listings with paid advertising with exposure to thousands of individuals on Facebook, posting on Craigslist, and posting in our social media groups.
• Utilizing technology to get broker feedback from showings.