Selling Your Luxury Home
The Central Oregon Real Estate market changes when we talk about luxury real estate. If you have a high end property to sell, it is important that marketing it is optimized to the right buyer. In fact, the more expensive the home, the more you need an experienced luxury broker who understands how to appeal to this subset of buyers who may have a lot of money to spend, but also can have high expectations.
Fortunately, there has been a huge increase in the demand for Bend luxury homes in recent years. When Bend Premier Real Estate (BPRE) first opened its doors in January of 2011, a home selling for more than one million dollars was rare and considered a pretty big deal. However, in 2018 we started to see some real changes in the sale of luxury properties with the biggest demand surge coming with the Covid-19 pandemic of 2020. In 2020 Bend Luxury Home sales spiked thanks to technologies like Zoom and ToGoMeeting and the ability to live and work from anywhere there was an internet connection. For this new Zoom generation, Bend became the obvious new hot spot due to amazing lifestyle options. What is not shown in this chart is that luxury sales in the past 10 years have gone from an insignificant segment of the Bend Real Estate market, to over 10 percent of total sales today.
Overall, these market trends are important, but in order to sell your luxury home for top dollar in the quickest amount of time it is important that you do two things: 1) Make sure you are working with a real estate agent and real estate brokerage that is knowledgeable and experienced in the luxury real estate market, and 2) make sure your luxury home is staged and ready for sale if you want to win over the more discernable luxury buyer. Here are a few tips for selling your luxury home that can give you an edge over the competition.
Work with an Experienced Luxury Real Estate Agent
When selling your luxury home, it's important that you align with a Realtor® that understands and has experience in the luxury real estate market. Every real estate agent has their specialty, but it takes many years as a luxury agent to truly understand the ins-and-outs of successfully marketing and selling luxury real estate. If you do not have a Bend Premier Broker to work with, please feel free to contact Lynnea Miller, the owner and Managing Principal Broker at (541) 771-6390 and she will help align you with an experienced agent that most closely matches your particular needs.
Associate with a Luxury Real Estate Brokerage
Bend Premier Real Estate is a proud member of the prestigious Who's Who in Luxury Real Estate, a compendium of the world's finest luxury real estate brokerages, which have been leading the luxury real estate industry since 1986. Each real estate brokerage is carefully selected for inclusion into Who's Who in Luxury Real Estate based on their commitment to a high level of professionalism, performance, and quality service in luxury real estate. This hand-selected group represents more than 130,000 professionals, representing properties in 70 countries, and having collective sales of over 300 billion dollars annually, makes it the most elite and comprehensive luxury real estate network in the world.
Market your Luxury Home Properly
According to the latest NAR Home Buyer Trends Report, 97% of all home buyers are searching online for homes often weeks before contacting a real estate agent to represent them. Additionally, searching online and their real estate agent are the two main ways buyers find the home they eventually purchase. As an independent brokerage not bound by the marketing requirements of the corporate franchises, we have been way ahead of the curve when it comes to marketing our properties online, part of which includes showcasing our luxury home listings on LuxuryRealEstate.com, the #1 portal for luxury real estate in the world. But we also reach out directly to over 1500 of the top real estate agents in Central Oregon with our luxury listing email marketing blasts. Your Bend Premier Agent will put together a complete marketing plan that is developed for the specific needs of your luxury property.
Staging Your Home
Having your home staged and ready to sell on day 1 is especially true in the luxury housing market, where buyers tend to be more discerning and have higher expectations than with lower priced homes. Part of this includes making sure prospective buyers can picture themselves living there as luxury homes are often customized to a particular owner's needs. Your Bend Premier Broker can help guide you through this process and provide valuable advice when it comes to highlighting your home's best features. Staging a home can be an overwhelming and difficult thing to do, so your real estate agent can also help line you up with a professional stager if situations call for this. According to the 2021 NAR Profile of Home Staging report, "Eighty-two percent of buyers’ agents said staging made it easier for a buyer to visualize the property as a future home."
Photography and 3D Tours
There are numerous studies that show that listings with quality professional photography get more online views, sell for a higher price, and sell faster than those without. For our luxury listings, our Bend Premier Agents invest in high quality professional photography along with utilizing one of our experienced in-house Matterport technicians to create an amazing 3D Tour of your property. Having lots of imagery is important with both great photos and a 3D Open House Tour, especially when dealing with more distant feeder markets such as San Francisco, Seattle, and Southern California. When online, you only have a couple of seconds to make a great first impression.
Branding Your Home
One of the key elements of selling anything in a competitive marketplace is to build a distinct identity for that product, and the same goes for your luxury home. Your Bend Premier Broker can help you identify and highlight your home's unique high-value features that make your home special such as a custom wine cellar or indoor pool. Or perhaps your home has a unique architectural style or location right on the river. One should not assume that a home speaks for itself and buyers will automatically notice these features. Rather, these unique selling points should be highlighted in photographs and written marketing materials in order to attract buyers.
The real estate market is different when selling a luxury home. If you would like to talk with a Bend Premier Broker who specializes in the Bend luxury market, you can contact the owner and Managing Principal Broker Lynnea Miller at (541) 771-6390, or fill in the contact form below and we will get back with you asap.
© 2020 Oregon Datashare (KCAR | MLSCO | SOMLS). All rights reserved. The data relating to real estate for sale on this web site comes in part from the Internet Data Exchange Program of the Oregon Datashare. Real estate listings held by IDX Brokerage firms other than Bend Premier Real Estate are marked with the Internet Data Exchange logo or the Internet Data Exchange thumbnail logo and detailed information about them includes the name of the listing Brokers. Information provided is for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties the viewer may be interested in purchasing. The consumer will not copy, retransmit nor redistribute any of the content from this website. Information provided is deemed reliable, but not guaranteed. Listing courtesy of Bend Premier Real Estate. Data last updated: July 30th, 2021 at 9:46am PDT.