8 Steps to Selling a Home8 Steps to Selling a Home in Bend

Selling a home can be a daunting and often emotional event. Our Premier Brokers are "local" specialists in selling homes and are committed to making this process as smooth and worry free as possible for you.  From listing to closing, we will guide you through the home selling process every step of the way.

1. Finding the Right Realtor®

Selling a home can be one of life's most challenging events. Getting a home ready for sale, marketing property correctly, negotiations with potential buyers, taking care of repair items, setting up escrow, and dealing with closing can be a stressful life experience. But fortunately, one of our experienced and knowledgeable Premier Brokers can take you step-by-step through the selling process, market your home for maximum buyer exposure, help resolve any issues that come up, and ensure that your home or property sells for the maximum price, and in the least amount of time. 

2. Pricing your Home

The first step in working with your Premier Broker will be to help you decide on a price that will sell your home within the first 30-45 days on the market. Pricing the home right the first time will enable your property to stand the best chance of finding the right buyer before your listing starts to age and lower in perceived value. To help determine the best price, your real estate agent will conduct a Comparative Market Analysis (CMA) - which is used to evaluate "comparable" recently sold, pending and active homes in the area that are similar in size and style to determine a fair range in pricing for your home. Here it is very important to use a real estate agent who is not just familiar with Bend, but also knows the differences in the neighborhoods within Bend.

3. Sign a Listing Agreement

Once you and your Premier Broker  agree on the right price to sell your home or property, signing a "Listing Agreement" authorizes the agent and brokerage to market and sell your home. This agreement along with the associated Employment Contract serves three important purposes:

  • It defines the relationship between the seller and the agent/brokerage. Every detail of your work together, including the limits of your agent's authority, will be clearly defined.
  • It provides detailed information about the home to be listed. This information can then be placed into the Multiple Listing Service (MLS) to help other buyers and their real estate agents find your home.
  • It forms the basis for drafting offers on your home. Any formal offer on your home starts with the Listing Agreement.

Included in the listing agreement are a physical and legal description of your property, marketing remarks, amenities, asking price, real estate commission, financial information, agent remarks (e.g., how home is to be shown), and estimated completion date for new construction.

4. Preparing Your Home for Sale

How a property looks when it first hits the market can have a major impact on not only how quickly it sells, but for how much.  In addition to getting rid of clutter and cleaning, our Premier Brokers can give you other useful tips in making your home more appealing to buyers such as de-personalizing your home.  When a home buyer walks through a home they are trying to "visualize" themselves and their family living there... not yours.  For a detailed checklist of items to address before listing your home for sale, see our Home Selling Checklist. 

5. Marketing Strategy

Once you've spruced up your home and it's ready for sale, it's time for your Premier Broker to market your home for sale. Our goal at Bend Premier Real Estate is to establish a marketing plan that maximizes exposure of your home to buyers so that it sells quickly, but for the most amount of money. How potential buyers find homes has changed dramatically over the past decade with over 90 percent of home buyers now using the internet in their home search.  As a result,  our marketing plan has a major focus with online activities such as our advanced website with both advanced search and mobile technologies, our new GPS based search app, and a major emphasis on social media.  Please see Our Marketing Plan for a more detailed look at how we market our properties for sale.

6. Receiving an Offer

Once a buyer is ready to buy your home, an offer will be presented to you and your Premier Broker by the buyer's agent. The offer is typically in the form of a Purchase and Sale Agreement. Although it is normal to look at the price first, the offer can contain many other items as well including financing, earnest money, possession date, fixtures/furniture/appliances to be included, required inspections, contingencies, and due diligence. Your Premier Broker will review the offer with you in detail after which time you may accept it, reject it, or make a counter-offer with the terms that are acceptable to you. It should be noted that in some cases there are multiple offers. You are under no obligation to accept one offer over another. Once you accept an offer, it becomes a legally binding contract for all parties.

7. Negotiations

Most offers to purchase a home will require some level of negotiation and compromise among both parties and should be expected. You real estate agent will represent you during the negotiation process, and make sure that your interests are best protected. This can be a particularly emotional time for sellers, and a time where you have to step back and look at the big picture by asking yourself... "How important is this particular detail to me?" and, "Am I willing to jeopardize the deal over this?" Thankfully your Premier Broker is a seasoned negotiator and will help you each step of the way.

8. Sign & Close

Your negotiations were successful and you now have a legally binding agreement. The final process is known as "closing". However, there are still numerous items that need to be looked after before title is transferred in a process known as "escrow". Your Premier Broker will again take you step by step through this process, but often includes:

  • Satisfying all conditions in the Purchase and Sale agreement by the specified date. Often this will include items from the repair addendum or other specified items that must be completed before closing.
  • Contacting the utilities, telephone and cable companies about transferring service.
  • Calling your insurance agent and arrange cancellation and/or transfer of your homeowner's insurance policy as of closing date.
  • Setting up a moving company to move your things out prior to closing.
  • Sending out change of address notices and notify the post office as well as the DMV of your change in address.


Hopefully these 8 essential steps along with the guidance of your Premier Broker will make your Bend real estate selling experience successful and rewarding. For more information, please fill out the form below and we will be glad to answer any questions you may have.

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© 2020 Oregon Datashare (KCAR | MLSCO | SOMLS). All rights reserved. The data relating to real estate for sale on this web site comes in part from the Internet Data Exchange Program of the Oregon Datashare. Real estate listings held by IDX Brokerage firms other than Bend Premier Real Estate are marked with the Internet Data Exchange logo or the Internet Data Exchange thumbnail logo and detailed information about them includes the name of the listing Brokers. Information provided is for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties the viewer may be interested in purchasing. The consumer will not copy, retransmit nor redistribute any of the content from this website. Information provided is deemed reliable, but not guaranteed. Listing courtesy of Bend Premier Real Estate. Data last updated: July 30th, 2021 at 10:03am PDT.